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A Platform for dialogue and action
Building an inclusive stakeholders network
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Inspiring change
Bringing scholarship and practice closer
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training young researchers
Qualifications and skills enhancement
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German and Pakistani experts
Discipline-specific, methodological cooperation
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Excellence in entrepreneurship education
Contextualized teaching modules
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from ideas to impact
Disseminating research findings
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Towards a sustainable entrepreneurial ecosystem

leveraging cross-cultural understanding of women entrepreneurship in Pakistan

Female Entrepreneurship Education and Research: Overcoming standard approaches in Pakistan (FEEROSA)

 is a multi-faceted collaboration between Lahore University of Management Sciences (LUMS), Pakistan and Universität des Saarlandes (UdS), Germany. Funded by Deutscher Akademischer Austauschdienst (DAAD), the project aims to foster entrepreneurship research and education leveraging cross-cultural perspectives on challenges faced by Pakistani women entrepreneurs in starting and, particularly scaling their businesses. The context is set by the nuanced peculiarities of informal economy in Pakistan and complex socio-cultural, religious, and structural factors that tend to to create a challenging landscape for women entrepreneurs.

Partnering Institutions

Founded in Heidelberg, Germany in 1925, German Academic Exchange Service (DAAD) has since become one of the most notable funding organizations in the world for international exchange of students and researchers. Aligning with the organizational traditions to bring people and academia together, DAAD funds FEEROSA, providing an opportunity to LUMS and UdS to stitch together a scholarly collaboration throughout the course of this project and beyond.

FEEROSA offers a platform to build capacity for social science skills needed for high quality entrepreneurship teaching and research in Pakistan. This is to be achieved through trainings in research methodologies and pedagogy by hosting conferences and other events on female entrepreneurship, fostering collaboration between university and non-university stakeholders. Besides, the project envisions German-Pakistani cultural exchange at the level of students, early career researchers and academics. 

Project activities and attainments
Funding Program

Higher Education Dialogue with the Muslim World

Creating an outlook for joint German-Pakistani teaching and research projects that go beyond the scope of FEEROSA. Main objectives include:

1- Offer teaching modules that reflect local context as well as advances in science

2- Foster discipline-specific and methodological cooperation among

3- Establish regional teaching and research networks

4- Maintain networks with non-university actors


Focus Groups




Training Sessions


Entrepreneurship Trainers